Iceland was the first country in the world to implement a point of sale display ban.
Smoking prevalence
According to the Statistical Yearbook of Iceland 2007, smoking prevalence in Iceland was estimated at 19.3% of the population in 2007.
Source: http://www.statice.is/?PageID=2004&highlight=smoking\
Market
The total cigarette market in Iceland was estimated in 2008 to be 369 million units.
Source: The State Alcohol & Tobacco Monopoly (ÁTVR)
Price
Prices are determined by retailers. The average weighted retail sales price in August 2009 was 820 ISK (approx. $6.50).
Source: Philip Morris AB internal estimate.
Tax
Tax represents approximately 60% of the retail sales price of a packet of cigarettes.
Source: Philip Morris AB internal estimate.
Retailers
There are approximately 600 retail outlets in Iceland. These include convenience stores, gas stations and bars/restaurants.
Source: 2008 Estimates, Icelandic American Trading, Philip Morris AB Third Party Distributor.
Manufacturers
Japan Tobacco International, Imperial Tobacco, British American Tobacco, Philip Morris International, Scandinavian Tobacco.