Norway is the most recent country to have banned the display of tobacco products and other smoking articles. The ban entered into effect on January 1, 2010.
Market
The total cigarette market in Norway was estimated in 2008 to be 2.4 billion units. Roll your own and snus were estimated to be 1.4 billion units and 45 million cans respectively.
Source: Philip Morris Norway AS internal estimate
Price
The retail selling price for a packet of cigarettes may differ depending on brands and pack sizes. The average retail price for a leading brand of 20 cigarettes in the premium price category is NOK81 (approx. $14).
Source: Philip Morris Norway AS internal estimate
Tax
Tax represents approximately 74% of the retail sales price (RSP) of a packet of cigarettes in the most popular price category (RSP NOK81).
Source: Philip Morris Norway AS internal estimate
Retailers
There are approximately 9,000 retail outlets in Norway. Approximately 6,200 of these are chain stores.
Source: Philip Morris Norway AS internal estimate
Manufacturers
Philip Morris International, British American Tobacco, Imperial Tobacco, Japan Tobacco International.